Pioneers of the first customer counting and tracking tools to hit the UK retail sector, Geniusin Ltd, partner with MK:Smart to give MK restaurants a chance to join the Smart City arena.
Created by Geniusin Ltd, getWaiter is a smartphone app designed to solve three, real world problems. First, to take the stress out of getting a waiter’s attention in a busy restaurant; second, to help potentially stretched waiters spot customers in need of their attention; and third, to arm managers with real-time customer tracking data that can be used to their competitive advantage.
To use the app, diners need simply to scan the barcode on a participating restaurant’s table, select from three options—get waiter, more drinks and request bill—and enjoy an improved customer service. getWaiter users also have the option to give feedback on their experience, helping the outlet to improve for future diners.
In addition to improving the dining experience, getWaiter is a powerful business tool. Moving beyond traditional mystery shopper and mystery guest tactics, the app not only empowers the customer but also transforms every one of them into a customer service tracker that gives the business a true and live barometer of customer service. This enables restaurant managers to control, measure and respond to even the smallest performance dips or improvements. Armed with getWaiter, they can spot service bottlenecks, continually improve efficiency and drive profit.
Speaking about MK:Smart’s decision to partner with getWaiter, MK:Smart’s Mathieu D’Aquin said: “We hear of so many smart city apps but few are genuinely pioneering. On the contrary, we see real potential in getWaiter and we’re excited to see what it can do to improve Milton Keynes’s economy and the lives its citizens—both key goals for the MK:Smart project.”
On the creation of getWaiter, Paul Tombs, managing director of parent company Geniusin Ltd, said: “The catering sector is saturated with restaurant finding apps, restaurant coupon apps and even restaurant management apps. But, until now, there’s been no solution to the universally felt discomfort of trying, often in vein, to get the attention of a waiter. The strength in getWaiter’s design is in its ability to solve a widespread, real world problem head on with no fuss or frills.
“Milton Keynes is the perfect place to trial getWaiter. It’s recognised around the world as a cutting edge smart city and, by proxy, an early adopter of new technologies. We’re confident its local catering outlets share that pioneering spirit.”
In the coming months, getWaiter and MK:Smart will work together to encourage restaurants across Milton Keynes to trial the app and give their feedback. To register for the trial, click here.